Brand
Identity
The Ortofon logo is at the heart of our visual identity. Its distinctive shape and the use of red are defining elements of the Ortofon brand, creating a clear and recognizable presence wherever it appears.
Consistent use of our logo and brand color helps us maintain a strong and unified identity across digital platforms, printed materials, products, packaging, events, and physical spaces.
To ensure the logo works across different applications and backgrounds, a selection of official versions is available. Always use the artwork provided here and choose the version best suited to your application.
01 | Colours
Primary Brand Colour
Pantone®: 187 CCMYK: 0 / 100 / 80 / 20 (defined value)
RGB: 166 / 25 / 46
02 | Logos
Primary logo in colour.
Secondary logo with pay-off in colour.
Primary logo in black.
Secondary logo with pay-off in black.
White logo version for use on dark backgrounds.
Secondary white logo version for use on dark backgrounds.
03 | Typography
Used for printed materials, including brochures, advertisements, packaging and other physical applications.
Digital
Used for digital applications, including websites, interfaces, social media and digital communications.
Internal
Used for internal communication, including emails, presentations and internal documents.